White Paper
Guidelines:
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Stelzner, Michael (2006). Writing White Papers: How to capture readers and keep them engaged. Poway, California: WhitePaperSource Publishing.
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Purdue Online Writing Lab (OWL)'s guidance on writing white papers
Examples:
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Search for white paper examples: change Document Type filter on left to "whitepaper/report" to see examples.
Academic Research Paper
Magazine Article
Guidelines (see two documents above as well):
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Preparing to Write: Research and the Art of Narrative Non-fiction (from the perspective of writing a book, but applies to general non-fiction as well)
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Typically, each magazine will have their own submission guidelines - look on the magazine’s website for such guidelines. If you need some help finding a relevant magazine to submit or pitch an article to, try the ones listed below, under Examples.
Examples: