Reports
The following list of reports was provided by Jay A. Winsten as part of Highlights From the First Thirty-Five Years. These reports are likely present in the historical collections for the Center for Health Communications (see Collections). To arrange for access, submit a request to the reference team at the Center for the History of Medicine. You may also contact the Harvard Chan School Archivist directly with questions.
A Guide to Community-Based Designated Driver Programs, National Commission Against Drunk Driving and the Harvard Alcohol Project, December 9, 1991.
Offers communities and non-profit organizations information on implementing designated driver programs, including recommendations on coalition building, publicity, evaluation, and funding. It also profiles five model designated driver programs in the United States.
Strategies for Using Mass Media to Deter Tobacco and Alcohol Use Among Children and Adolescents, Jay A. Winsten, Ph.D. and Susan Moses, S.M., Center for Health Communication, Harvard School of Public Health, March 1992.
Presents proposals for using mass media to discourage alcohol and tobacco use among young people based on the results of a nine-month study that included interviews with tobacco and alcohol control policy advocates and executives in the advertising, broadcast, and entertainment industries. Also includes a case study of California’s anti-smoking campaign, which pioneered in the use of paid advertising.
Corporate-Sponsored Media Campaigns: New Opportunities for Public Health, Susan Moses, S.M., Center for Health Communication, Harvard School of Public Health, October 1994.
Describes new opportunities that have arisen to apply mass communication strategies to address public health issues; the results of a study of corporate-sponsored public affairs campaigns implemented by local television stations; and recommendations and criteria for designing such campaigns to maximize their public health benefit.
Strategic Advertising Plans to Deter Drunk Driving, John Graham, Ph.D., Jay A. Winsten, Ph.D., Nancy Isaac, Sc.D., and Bruce Kennedy, Ed.D., National Highway Traffic Safety Administration, U.S. Department of Transportation, Washington, D.C., DOT HS 808
611, December 1996.
Examined subpopulations at highest risk for drinking and driving and persons who may be able to intervene in their drinking and driving behavior. Also explored media strategies that would be most effective in motivating potential interveners.
The Role of the Mass Media in Parenting Education, A. Rae Simpson, Ph.D., Center for Health Communication, Harvard School of Public Health, July 1997.
A concept paper on parenting and the media that analyzes the strengths and weaknesses of media attention to parenting issues and offers recommendations for tapping the power of the media more effectively on behalf of parents and those who work with and for parents and families.
No Time to Lose: A Comprehensive Action Plan to Prevent Youth Violence, Scott Harshbarger, Jay A. Winsten, Ph.D., Carolyn Keshian, Terri Grodner Mendoza, November 1997.
The culmination of a two-year series of working luncheons on youth violence cosponsored by the Massachusetts Attorney General Scott Harshbarger and the Center for Health Communication. Participants included researchers, community advocates, policy makers, and journalists. The report includes summaries of the sessions and offers recommendations on ways to prevent youth violence in Massachusetts
The Media and The Message: Lessons Learned from Past Media Campaigns, William DeJong, Ph.D. and Jay A. Winsten, Ph.D., The National Campaign to Prevent Teen Pregnancy, Washington, D.C., February 1998.
Examines the tenets of a well-designed and properly executed public service media campaign, the theory and understanding that should underpin any efforts, and the lessons offered by past campaigns.
Raising Teens: A Synthesis of Research and a Foundation for Action, A. Rae Simpson, Ph.D., Center for Health Communication, Harvard School of Public Health, 2001.
Pulled together current research on the parenting of adolescents and offers key messages for the media, policy makers, practitioners, and parents. This report was also translated into Spanish.
