Strategies to Ensure Your Article is Read
Most academic article database use relevance rankings to sort article results. Your goal as an author is to get your article placed on the first page of results so the article is more likely to be read by scholars.
Write your article title and abstract with your audience in mind. Ask yourself what keywords are they most likely to be used by researchers when searching for scholarship on your topic?
The terms you use in title, abstracts and author-supplied keywords will be weighed heavily in a typical results page. Ebsco a major publishing platform, describes the importance of different fields (title, abstract, full-text etc) for ranking in its results here. Other articles on the topic of search engine optimization are listed below.