Searches can be limited to advertisements in Proquest Historical Newspapers and American Periodicals Series Online - More Search Options, then Document Type.

Market research & American business, 1935-1965

Trade Catalogues and the American Home (1850-1950) about domesticity, daily life, consumerism and technology in America between. This collection presents a wealth of highly visual trade catalogues, cards and marketing ephemera.

J. Walter Thompson: Advertising Archive (1890s-1990s; largely 1945- ).

Ad*Access (1911 and 1955) world's largest searchable database of classic print ads (individual subscription)

Advertising Archives has both American and British ads.

Ads Through the Ages

Baker Business Library Collections:

The Art of American Advertising, 1865 – 1910 

The High Art of Photographic Advertising concerns a 1934 exhibition of advertising and industrial images. 

Early Advertising Collection (1790-1910) contains European and American printed advertisements, largely late 19th century trade cards. Dates often approximate.

Emergence of Advertising in America: 1850 - 1920

Hartman Center for Sales, Advertising & Marketing History

John Johnson Collection: an archive of printed ephemera (18th-20th centuries). Collection, housed in the Bodleian Library, Oxford, documents everyday life in Britain. Includes section on advertising.

Medicine & Madison Avenue (1850-1920)

Additional links:
Advertisements Online and University of Washington libraries images guide

Smithsonian Collections Search Center offers numerous advertisements.

Radio Advertising in the 1920s and 1930s

Selling Stuff During the Golden Age of Radio

AdViews: A Digital Archive of Vintage Television Commercials (1950s-1980s). Note that Sub-Collections breaks the collection down by individual company.

Victorian Trade Cards

Trade Cards

Search in HOLLIS: “trade cards” OR “Advertising cards”


Trade cards, bulk 1870-1900. ca. 8,000 items (15 boxes).
Baker Business | Historical Collections -- Visual Collection | Vis 29
A part of Advertising Ephemera Collection, ca.1800-ca.1970: A Finding Aid Finding Aid 

Cards of ethnic types and women from the Middle East and North Africa [graphic]. ca. 1880-1928.
Fine Arts Special Collections | AKP238 Please consult Special Collections for restrictions on use.
HOLLIS Record 
--Color advertising or trade cards, collecting cards, and mostly black-and-white postcards showing Arab and other ethnic types, genre scenes, and Orientalist-style portraits of women from Morocco, Algeria, Tunisia, Libya, Egypt, Syria, Palestine, Turkey, Persia (Iran), and Central Asia.